About us
Better Fashions- Where Tradition meets Trend
Inspired by the gentle hands of Nani and Dadi stitching handcrafted apparel with love and tradition, Neelam Singh shaped the innocence of childhood into a timeless vision — Better Fashions. Intrigued by the beauty of delicate craftsmanship and anecdotes woven in each thread, she aimed for a journey to share these tales via fashion across the India. Teaming up with the co-founder Arpita, her daughter-in-law who pours her passion into selecting unique fabrics and showcasing her expertise in fusion where tradition meets trends while encouraging India’s cultural diversity. Together, they design exquisite suit sets that are rooted in country’s cultural heritage yet styled for today, gracefully merging the timeless elegance of Chikankari and the luxurious artistry of Banaras with vibrant Punjabi and Delhi-styled patterns, while infusing seamless touches from Bihar, Jaipur, Surat, and Chennai. This splendid duo offers not just suits but a refined collection of sarees as the epitome of elegance.
At Better Fashion, empowerment is woven into every thread. With our own manufacturing unit, we proudly offer direct employment to skilled weavers and artisans—giving their talent the recognition and respect it deserves. By creating meaningful livelihood opportunities, especially for those rooted in traditional crafts, we’re not just making clothes—we’re uplifting communities. Every fabric we use is chosen with care, every stitch made with pride, and every design reflects our commitment to quality, culture, and the strength of human hands.
Our Back Story
Long before Better Fashions came into existence, the family stepped in and took the leap into world of sustainable textiles in the year 2002 showcasing their connection with culture and tradition with their jute business. This early venture sowed the seeds of artistry and purpose. The family experienced the power of conscious creation and felt the spark which motivated to contribute to something more valuable and meaningful. Today, Better Fashions continues to carry forward the legacy of empowerment and tradition.
Roots and threads
The objective came from the inspirational stitching heritage that Neelam grew up watching where hands wove memories in addition to fabric. Since the early years of Neelam’s life she developed a deep love for stitching, and envisioned a brand that would honour India’s rich textile legacy while making it economically reasonable for contemporary women. Arpita introduced a new, vibrant viewpoint that combined youthful vigour with a strong regard for custom. They shared the vision of a place where people from different cultures could come together over textiles.
