The Need for Sustainable Fashion in India

India, with its ancient craft traditions and booming new-age consumer market, faces a unique challenge. The country loves color, innovation, and global trends—but its textile and apparel industry has also contributed to environmental issues through water waste, chemical dyes, and fast-fashion cycles. Eco-friendly fashion counters these trends by focusing on mindful manufacturing, ethical sourcing, and responsible consumerism.

Lucknow, the city of nawabs, has always revered handwork, slow fashion, and natural textiles. Now, that legacy is being updated for the 21st century, merging the elegance of the past with the demands of a more conscious present.

What Makes Fashion Sustainable?

Sustainable fashion goes far beyond organic cotton shirts or hemp bags. At its core, it means:

• Using biodegradable, natural, or recycled fabrics.

• Employing local artisans for fair wages and supporting traditional crafts.

• Reducing chemical dyes and opting for plant-based or natural alternatives.

• Minimizing energy consumption in manufacturing and transport.

• Offering quality products that last beyond one season.

How Better Fashions Makes a Difference

At Better Fashions, sustainability is stitched into every collection. Here’s how:

1. Conscious Sourcing

We work directly with farmers and weavers, ensuring that our cotton, linen, and khadi come from pesticide-free fields. Our dyeing process uses plant-based colors—think neem green, turmeric yellow, and indigo blue—harmless to both your skin and the soil.

2. Supporting Local Artisans

Lucknow’s famous chikankari and zardozi are at risk as machine-made copies flood the market. We exclusively collaborate with regional artisans, not only to keep hand-embroidery alive, but also to provide stable income and better working conditions for hundreds of families.

3. Less is More

Our designs focus on timelessness and versatility. Instead of items you’ll wear once, we offer pieces you can dress up or down for years—helping reduce the fast-fashion waste cycle.

4. Packaging and Production

We avoid plastic—your orders arrive in reusable cloth bags or recycled paper boxes. In our workshops, we recycle leftover fabric scraps into accessories, masks, or quilts, ensuring nothing goes to waste.

5. Community Initiatives

Sustainability also means educating customers. We regularly hold workshops on wardrobe upcycling, fabric care, and the environmental impact of fashion choices—empowering buyers to make informed decisions.