Lucknow isn’t just the city of nawabs; it’s the city of new beginnings in fashion. Explore how Better Fashions is riding the new wave that blends timeless elegance with on-trend energy for all of India.

Lucknow’s identity has always been woven with rich fabrics and delicate artistry. The city’s iconic Chikankari, royal embroidery, and intricate zari work draw admirers worldwide. But over the last decade, Lucknow’s youthful energy is reshaping this landscape—modern brands, innovative designers, and a fashion-conscious generation are sparking major changes.

The Lucknow Look
Today’s Lucknowites blend the old with the new. Step into Hazratganj, Gomti Nagar, or any happening street, and you’ll spot everything from classic Anarkalis paired with white sneakers to denim jackets over breezy kurtas. This mix-and-match spirit defines “Better Fashions”—our store curates collections based on this exact principle.

We celebrate the city’s grandeur in every outfit but also keep you ready for college, office, and everyday catch-ups with friends. Our local artisans craft Chikankari kurtas and dupattas, and our design team introduces western cuts, jumpsuits, and work-appropriate Indo-Western. For men, the vibe is just as fresh: polos with Nehru jackets, and pathani suits with sneakers.