What is Sustainable & Ethical Fashion?
Sustainable fashion refers to clothing made with minimal environmental impact—using eco-friendly materials, low-waste production methods, and fair labor practices.
Ethical fashion focuses on human welfare, ensuring fair wages, safe working conditions, and transparency across the supply chain.
Why India is Leading the Green Fashion Movement
India, with its deep-rooted textile heritage and growing awareness, is emerging as a leader in sustainable fashion. Here’s why:
🌾 Natural Fibres: India produces cotton, jute, hemp, and khadi locally.
🧶 Handloom Revival: Supporting artisans preserves tradition and promotes slow fashion.
🌏 Eco-conscious Brands: Startups are shifting away from fast fashion to planet-friendly practices.
Why India is Leading the Green Fashion Movement
| Brand | Highlights | Website |
|---|---|---|
No Nasties | 100% organic cotton, fair trade | nonasties.in |
| Better Fashions | Handcrafted by super ladies | |
| B Label (BOHECO) | Hemp-based clothing | boheco.com |
| Nicobar | Timeless, natural materials | nicobar.com |
| The Summer House | Low-impact production, transparency | thesummerhouse.in |
🛍️ How to Build a Sustainable Wardrobe: 5 Easy Tips
Buy Less, Choose Better – Invest in timeless pieces over trends.
Go Natural – Prefer fabrics like khadi, linen, bamboo, hemp.
Support Local – Shop from homegrown brands and weavers.
Upcycle & Repair – Give old clothes a second life.
Ask Questions – Know who made your clothes and how.
💡 Real-Life Style: Modern Looks with Eco Roots
- A handwoven khadi shirt styled with denims.
- A hemp kurta for brunch or office.
- Silk-cotton saree paired with sneakers—bold yet elegant.
Want us to feature your sustainable outfit? Tag us on Instagram with #BetterFashionGreen
Conclusion: Fashion That Feels Good
Sustainable fashion in India isn’t just about saving the planet—it’s about making mindful choices that empower communities and reflect your values. Start with small steps. Every eco-friendly outfit is a vote for a better world, choose better fashions.